Her Stories UI and Visual Identity
Free University of Bolzano
- Field
- Digital DesignVisual Identity
- Context
- Free University of Bolzano
- Team
- Pier Elia Benetti, Mattia Sottoriva, Chiara Prosser
Her Stories addresses how women in the field of design are represented in the media, which often undermines their professional identity and authority. We organized an exhibition and a dedicated timeline website showcasing women’s contributions in digital and graphic design over the past 70 years. This initiative aims to provide identity and recognition to these pioneers and professionals who are often underrepresented in the media.
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The visual identity is intentionally provocative: the designers are described in an inappropriate way inspired by how they are often portrayed in the media. These descriptions are then corrected using a red marker and a hand-drawn font, the “correction” symbolizes how they should be actually presented.
As part of a three-person team, I contributed doing the visual identity while also assisting with some user interface, user experience testing and the development of the overall concept.
The project was exhibited at the G.O.G. Exposition at the Free University of Bolzano.
