Pier Elia BenettiPB

Näytös Näyttely 26

Aalto Fashion & Aalto Textiles

Näytös Näyttely 26 — animation 17
Field
Visual IdentityMotion Graphics
Client
Aalto Fashion & Aalto Textiles
Team
Visuals: Pier Elia Benetti, Marta Zannoni, Maya Kurella
Photography: Kristian Presnal

Näytös/Näyttely is Aalto University’s annual graduate fashion show and textile exhibition. For the 2026 edition, I collaborated with Marta Zannoni and Maya Kurella to develop the event’s visual identity, while leading the motion design direction.

Our design system drew inspiration from the distinctive architectural forms, patterns, and colors of the event venues, Lasipalatsi and Bio Rex in central Helsinki. We designed a custom “26” for the logo, drawing on the venues’ rounded architectural forms, and paired the typography with photography by Kristian Presnal.

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As motion design lead, I created motion graphics for screens throughout the event venues and city. I also contributed to social media assets promoting the event and designed website and livestream assets, ensuring a consistent visual identity across all platforms.

More about the event at fashiontextiles.aalto.fi.